Gluten free food industry is booming

I know, this is a press release. But, it has some eye-opening information in it about the gluten-free food industry. Worth reading.


Gluten-Free Just Keeps Getting Easier, Tastier, and More Affordable

Coeur d'Alene, ID, September 10, 2007 --(PR.com)-- The popular gluten-free manufacturer, Namaste Foods, has released their first edition cookbook and a new website with more discounted offerings for customers.

Demand in the gluten-free market is showing no signs of slowing down. While sales in 2001 were valued at $210 million, the most recent figures show it has escalated to roughly $700 million. According to the U.S. Department of Agriculture, by 2010 they are expecting the market to reach a whopping $1.7 billion, primarily due to the compounding growth in the diagnosis of Celiac Disease. It has been estimated that 97% of people living with Celiac Disease still remain undiagnosed.

Yet as this special diet niche flows rapidly into the mainstream, so few companies have gotten it right. Crumbly, dry, and tasteless are terms often associated with gluten-free foods. Thankfully there is one small manufacturer tucked away in a scenic mountain town that just keeps on giving to the gluten-free community. Since 2001, Namaste Foods has been building upon their product line of gluten-free foods that actually taste good. They now boast a selection that includes eleven baking mixes (from muffins to pizza crust) and three pasta mixes.

As their products have grown significantly in popularity, appearing on grocers’ shelves nationwide, the people at Namaste have decided to expand the versatility of their mixes. Responding to customer requests, they have authored the Simple Pleasures Gluten-Free Cookbook, packed with 60 new ways to use Namaste Foods. Recipes such as the Taco Pasta Salad that follows dot this easy to use resource.

Catering further to their high level of repeat business, Namaste Foods has also redesigned their website for a new look and ease in purchasing direct, along with a host of ordering options. New customers will like the selection of trio packs, which allow you to purchase groups of three different products at a discount, while loyal customers will enjoy the bulk offerings. Every baking mix is now available in bulk sizing for significant cost savings.

Beyond the gluten-free market, Namaste Foods caters to other food allergies and sensitivities. Their mixes are produced in a dedicated facility, which is free of gluten, wheat, potato, soy, corn, milk, peanuts, and tree nuts. Namaste Foods’ baking and pasta mixes are distributed to grocers nationwide. Individually packaged mixes, bulk mixes, trio packs, and the new Simple Pleasures Cookbook are available to purchase directly from www.namastefoods.com.