Gluten free food industry is booming

I know, this is a press release. But, it has some eye-opening information in it about the gluten-free food industry. Worth reading.


Gluten-Free Just Keeps Getting Easier, Tastier, and More Affordable

Coeur d'Alene, ID, September 10, 2007 --(PR.com)-- The popular gluten-free manufacturer, Namaste Foods, has released their first edition cookbook and a new website with more discounted offerings for customers.

Demand in the gluten-free market is showing no signs of slowing down. While sales in 2001 were valued at $210 million, the most recent figures show it has escalated to roughly $700 million. According to the U.S. Department of Agriculture, by 2010 they are expecting the market to reach a whopping $1.7 billion, primarily due to the compounding growth in the diagnosis of Celiac Disease. It has been estimated that 97% of people living with Celiac Disease still remain undiagnosed.

Yet as this special diet niche flows rapidly into the mainstream, so few companies have gotten it right. Crumbly, dry, and tasteless are terms often associated with gluten-free foods. Thankfully there is one small manufacturer tucked away in a scenic mountain town that just keeps on giving to the gluten-free community. Since 2001, Namaste Foods has been building upon their product line of gluten-free foods that actually taste good. They now boast a selection that includes eleven baking mixes (from muffins to pizza crust) and three pasta mixes.

As their products have grown significantly in popularity, appearing on grocers’ shelves nationwide, the people at Namaste have decided to expand the versatility of their mixes. Responding to customer requests, they have authored the Simple Pleasures Gluten-Free Cookbook, packed with 60 new ways to use Namaste Foods. Recipes such as the Taco Pasta Salad that follows dot this easy to use resource.

Catering further to their high level of repeat business, Namaste Foods has also redesigned their website for a new look and ease in purchasing direct, along with a host of ordering options. New customers will like the selection of trio packs, which allow you to purchase groups of three different products at a discount, while loyal customers will enjoy the bulk offerings. Every baking mix is now available in bulk sizing for significant cost savings.

Beyond the gluten-free market, Namaste Foods caters to other food allergies and sensitivities. Their mixes are produced in a dedicated facility, which is free of gluten, wheat, potato, soy, corn, milk, peanuts, and tree nuts. Namaste Foods’ baking and pasta mixes are distributed to grocers nationwide. Individually packaged mixes, bulk mixes, trio packs, and the new Simple Pleasures Cookbook are available to purchase directly from www.namastefoods.com.

Mini gluten free apple rolls

My kids got tired of my basic, and easy, roll recipe. I had tried to sneak in some flax seed to provide a little fiber and other good stuff for them, but it became a boring food. So, I tried to change it up on them. And it worked (well, with one child, anyway).
This recipe brings an added layer of flavor to the basic roll recipe. And, later, I'll sneak the golden flax back in.

Here's how to make them. Use your own flours, of course.

Ingredients:
-- 1/2 cup sorghum flour
-- 1/2 cup tapioca flour
-- 1/2 cup corn flour
-- 2 tbsp sugar
-- 1 tbsp honey or syrup
-- 2 tsp baking powder
-- 2 tsp xanthan gum
-- 2 tsp egg replacer powder
-- 1/2 tsp sea salt
-- 1 apple, peeled and diced
-- 1/2 cup of water
-- 1/2 cup oil

Heat the oven to 400 degrees. Grease an oven pan or use a liner. Mix the dry ingredients -- but not the apples. Put the apples in a small pot with the water. Heat to boil. Let boil 5 minutes. Pour the apple and water mix into a bowl. Using a masher or electric chopper, break down the apples. Pour the apple mush into a half cup measure. You only need a half cup. Add to the dry mix. Then add the oil. Blend together. Scoop into small rolls on the pan. Use an ice cream scoop, tablespoon measure or your hands. Bake for 12 minutes.

Extra crispy chicken wings

How do you make extra crispy wings when you can't have gluten or dairy or eggs? Well, you can, and it's not too difficult. Use your flours of choice, of course.

Ingredients:
-- dozen chicken wings, cut and washed
-- flour mix (i use 1/2 cup sorghum, 1/2 cup tapioca flour, 1 tsp sea salt, 1 tbsp chili powder, 1/2 tsp cayenne pepper)
-- 2 egg subs (i use Ener-G)
-- oil of choice (i use canola)

Heat oil in a large pan. Cut wings. Now, toss and coat in the flour mixture. Dip into the egg sub mixture. Toss again and coat in the flour mixture. Cook in frying pan until golden and cooked through. These also could be baked.

The "regular-crispy" version of this is to not use the egg sub. Just coat the wings with the flour mix and cook.